is a beverage and food company in Russia and one of the largest raw milk processors.
Source: http://wbd.ru/
History of Wimm Bill Dann
The history of the Wimm-Bill-Dann company dates back to 1992, when Sergey Plastinin and Mikhail Dubinin rented a production line and began producing packaged juices under the Wimm-Bill-Dann trademark. In just three years, LMK, the largest dairy plant in Eastern Europe, will become the first own production asset of a young domestic company.
In 1993, Wimm-Bill-Dann launched the production of yoghurts. At that time, this type of dairy product was little known and was just beginning to gain popularity among consumers.
In 1994, Wimm-Bill-Dann launched the first domestic brand of packaged juices, J7, on the market. Today, J7 is the leader in the premium segment of the Russian juice market.1
In 1996, the company expanded its brand portfolio and launched traditional dairy products Domik v derevnya. Today, natural dairy products "House in the Village" are trusted by thousands of families across the country, and the brand itself is one of the leaders in the dairy products market. Domik v derevne products are annually awarded the Product of the Year award, and in 2011 the brand was awarded medals and the Grand Prix of the All-Russian tasting competition Milk Success. The brand occupies the first lines in the status ratings, was awarded the "100 the best goods Russia”, is included in the list of the most valuable Russian brands in the Interbrand catalog, and according to the Forbes2 magazine rating, it is included in the TOP-10 of the largest Russian brands.
1998 is a landmark year in the history of the company. This year, Wimm-Bill-Dann is starting an active regional expansion, acquiring enterprises in Vladivostok, Ufa, Nizhny Novgorod and Krasnodar Territory. The basis of the successful business of Wimm-Bill-Dann is a stake on innovation: the company was one of the first in Russia to launch mass production of food products in cardboard aseptic packaging, which allowed us to bring the distribution of products to a qualitatively new level, ensuring their safety for a long time. The successful location of production facilities, their modernization and the high professional level of employees, the consistently high quality of products laid the foundation for the company's success in the market and made Wimm-Bill-Dann one of the leaders in the domestic food industry.
In 1998, Wimm-Bill-Dann introduces two new products to the market - Chudo yogurt and Chudo Yagoda fruit drink. Berry juice "Miracle Yagoda", prepared according to traditional Russian recipes from forest and garden berries, became the first packaged fruit drink in Russia.
In the same year, Wimm-Bill-Dann brought Chudo yogurt to the market. At first, they had only a few flavors and were packaged in small plastic cups. Today, the Chudo brand is the leader of the domestic market of yoghurts and desserts3 and includes 95 different types of products.
The year 1999 was marked for the company by innovations in the dairy segment. Wimm-Bill-Dann launches Bio Max bio-kefir, which has become the first specialized brand of fortified dairy products in Russia.
The expansion of geography and increase in production volumes leads to the fact that the company begins to feel a shortage of high-quality raw milk. This situation is pushing Wimm-Bill-Dann to create a comprehensive system of measures to support domestic milk producers. In 1999, the company launched the Milk Rivers program, which included commodity loans, leasing of production equipment and, in fact, became the first domestic business program to support the agro-industrial complex.
In the same year, the company launches Lyubimiy Sad juices and nectars, which are now produced under the Lyubimiy brand. To date, the company, which includes Wimm-Bill-Dann, has three of the most successful brands in the domestic juice market: J7 is in the first place, in the second - "Orchard", and in the third - "Lyubimiy".4
In 2000, a brand of dairy products, Vesyoliy Molochnik, enters the market. In the same year, Wimm-Bill-Dann acquires production facilities in Ukraine and Kyrgyzstan.
In 2001 Wimm-Bill-Dann entered the market baby food, having started the production of products under the brand name "Agusha" as the first domestic brand baby food. For more than four years in a row, Agusha has been the leader in the baby food market in Russia.5
In 2002, Wimm-Bill-Dann became the first domestic food company to list its shares on the New York Stock Exchange (NYSE). The initial public offering brought the company $200 million.
In 2003, Wimm-Bill-Dann acquires the Essentuki Plant and begins to produce Essentuki No. 4 and No. 17 under its own brand. In the same year, in the city of Rubtsovsk, Altai Territory, the production of Lamber cheese, the first domestic yellow cheese, successfully competing with imported products in the category of yellow cheeses, was launched. At the same time, production of the functional milk drink Imunele begins in Moscow. Subsequently, the product line of this brand included Imunele for Men and Imunele for Kids.
In 2007, the company launches juices, fruit, vegetable and meat purees "Agusha" on the market. And the very next year, baby powdered milk formulas. To date, under the brand name "Agusha" 108 varieties of products are produced.
In February 2011, Wimm-Bill-Dann, the largest producer of juices and dairy products in Russia, joins the PepsiCo family. With the acquisition of Wimm-Bill-Dann, PepsiCo became Russia's largest food and beverage company.
Wimm Bill Dann Brands
- Juices and nectars "Lubimiy"
- Dairy products "Frugurt"
- Dairy products "House in the village"
- Dairy products "Imunele"
- Baby food "Agusha"
- Dairy products "Mazhitel"
- Mineral water "Essentuki"
- Cheese "Lamber"
- Dairy products "Miracle"
- Mineral water "Springs of Russia"
- Juices and nectars "100% Gold"
- Baby food "Zdrivery"
- Juices and nectars "J7"
- Dairy products "BIO MAX"
- Dairy products "Merry Milkman"
- Dairy products "Kuban Burenka"
- Fruit drinks "Miracle Berry"
- Cheese "Granfort"
- Dairy products "Quaker"
BRIEF DESCRIPTION OF WIMM-BILL-DANN OJSC
Description of the enterprise
Wimm-Bill-Dann is a leading manufacturer of dairy products, soft drinks and baby food in Russia and the CIS countries, founded in 1992. Wimm-Bill-Dann owns 37 processing plants in Russia, Ukraine, Georgia and Central Asia And retail chains in 26 cities of Russia and the CIS, serving a total of 280 million consumers. More than 19,500 people work at the company's enterprises today.
The company produces traditional and original dairy products, juices and nectars, baby food.
Wimm-Bill-Dann became the first domestic manufacturer juices in packages, the creator of the first Russian juice brand J-7, the first dairy brand - "M", the first Russian manufacturer of yogurts.
Since 1998, Wimm-Bill-Dann has been actively acquiring dairy enterprises in the regions of Russia and the CIS countries, creating a single production network. Today, one of the main competitive advantages of the company is that Wimm-Bill-Dann is not a regional or Moscow, but a nationwide Russian manufacturer. WBD's strategy is to produce dairy products in the region where they are consumed. Inexpensive milk, which is processed locally, and good environmental conditions help the company supply the best dairy products to the Russian market at affordable prices.
In 2001, the management company OJSC Wimm-Bill-Dann Foods was formed. Its tasks include the management of enterprises, control over their work, determination of the strategic directions of their activities.
WBD makes a significant contribution to the revival of the food industry in the regions. At the plants that have joined the group of companies, production volumes are sharply increasing and product quality is improving. All Wimm-Bill-Dann enterprises operate according to the same high production standards, producing products of excellent quality.
Since 2002, the company has been acquiring successful profile enterprises in the regions of Russia and the CIS countries, making significant investments in their modernization. In addition, the company is reorganizing the production of some key products in order to produce them as close as possible to the point of sale.
The mission of the company reflects their fundamental values: "Wimm-Bill-Dann helps people by delighting them every day with delicious and healthy food for the whole family."
The company's products help people achieve health and wellness, and this is very important - especially now, when more and more customers are trying to healthy lifestyle life. Everyone's health is the health of the nation. This idea is implemented by the company in accordance with the long-term state national project "Health".
Wimm-Bill-Dann's shares are listed in the form of American depository receipts on the New York Stock Exchange (ticker: WBD) and in the form of ordinary shares on the Russian Trading System (ticker: WBDF). In addition, the company's shares are included in the quotation list of the Moscow Interbank Currency Exchange.
Today, Wimm-Bill-Dann rightfully ranks among the most successful global companies with an average turnover - in 2006 it amounted to $1.8 billion.
Wimm-Bill-Dann is a leader in the production of dairy products in Russia and Ukraine. The company holds a strong position in the production of traditional dairy products, yoghurts, dairy desserts and cheese. The dairy business provides 75% of the company's total revenue. According to the ACNIELSEN agency, the company occupies 34% of the dairy products market in Russia.
Trademarks "House in the village", "Miracle", "Merry Milkman", "Neo", "Bio-Max" are among the most recognizable. For many years in a row, Domik v derevne milk has been recognized as a national brand in the Dairy Products nomination.
In 2006 "Morand" truffles opened a new category for Russia - "Fresh Chocolate". And in 2009, the revolutionary functional drink "NeoBeauty" was launched, which allows you to keep your nails, skin and hair in excellent condition.
Wimm-Bill-Dann has one of the best raw material bases in Russia among dairy producers, in particular due to the fact that since 1999 it has been implementing the Milk Rivers program. In accordance with it, the company supplies its independent suppliers with modern equipment on favorable terms and, thus, provides its factories with raw milk.
In addition, in 2005, the company created a separate industry direction "Agro", which includes five of the company's own farms - in Leningrad region and Krasnodar Territory.
Wimm-Bill-Dann is among the leaders among Russian producers of juices and mineral water. The company owns the most famous Russian juice brand - J7. No less popular is the brand "Lubimiy Sad". This line of business is also represented by Chudo-Yagoda fresh berry fruit drinks and mineral water from environmentally friendly natural sources, in particular, Essentuki. According to the agency "Business-Analytics", in 2006 the company's juice market share was 19%.
Since 1996, Wimm-Bill-Dann has been producing baby food under the Agusha brand. Now it includes not only dairy products, but also juices, fruit, meat and vegetable purees, as well as products for pregnant and lactating women.
Wimm-Bill-Dann's efforts are aimed at further strengthening the leading brands. The company carefully studies the consumer market in order to respond in time to changing customer requests.
The company was the first in Russia to introduce the principles of corporate governance accepted in the world practice. For many Russian companies of the same profile with them, this experience was a revelation. The company has proven that it is not necessary to extract oil, gas or engage in telecommunications in order to be listed on the New York Stock Exchange.
Wimm-Bill-Dann signed the "Social Charter of Russian Business" adopted by the Russian Union of Industrialists and Entrepreneurs. Like everyone who joined the Charter, the company believes that the goals of business and social responsibility do not contradict, but complement each other, and the relationship between business, the state and society should be based on the principles of legality and transparency.
Wimm-Bill-Dann's products are their main contribution to the economic and social well-being of Russia and the CIS countries. All their products are subject to constant controls to ensure their safety and high quality.
About PEPSICO
PepsiCo is the largest beverage and food manufacturer in Russia.
We work on legendary brands in the FMCG market and you can become part of our international team!
Your uniqueness
our advantage
our
values
- Take care of our customers, consumers and the world we live in.
- Always speak openly and honestly.
- Respect each other and succeed together.
- Only sell products that we can be proud of.
- Maximize the benefits of individual differences and everyone's contributions.
- Balance short and long term plans.
We at RepsiCo treat business like our own!
responsible for the goal
PepsiCo's responsibility is to ensure the company's sustainable growth over the long term while making a positive contribution to society and protecting environment. We call this approach Performance with Purpose.
products We will continue to improve our food and beverage products to meet changing consumer needs by reducing added sugars, saturated fat and salt, and we will expand our product offerings and make them more accessible to consumers.
planet
people We will grow our business to meet the needs of a changing world for food, beverages and natural resources while reducing our impact on the environment.
education. Development. growth
Do you want to expand your skills, gain valuable experience and start developing your career? Our undergraduate and graduate recruitment programs provide the necessary foundation for learning, development and growth to make future careers successful.
LEARNING DEVELOPMENT GROWTH
Your first step towards your goal.
An internship at PepsiCo is the very opportunity to combine work and study. The internship is not paid, but the experience gained is invaluable. The duration of the practice varies from 1 to 6 months, depending on the direction of the business. Can you do more? Come for an internship! Internships start twice a year - in spring and summer, they assume full employment, their duration is from 2 to 6 months, depending on the direction of business.
LEARNING DEVELOPMENT GROWTH
Develop professional skills and competencies.
Ready for a challenge? PepsiCo GO is an annual paid internship program starting in September of each year. Here you will improve your skills in corporate trainings and begin to navigate the business by working on real projects.
LEARNING DEVELOPMENT GROWTH
Improve yourself and your business on the way to a leadership position.
PepsiCo BreakOut is your success accelerator.
In 24 months, you will have to go through several rotations, develop and launch a project under the guidance of leading Russian business experts. You will also develop the key competencies of the future through a unique learning plan. As a result, you will have the opportunity to become a function manager at PepsiCo.
The company operates the FlexiCo* program. We regulate our working day ourselves: you can come to the office at any time from 8 to 10. And by agreement with the manager once a week or a month, you can work remotely.
Free time from work can be spent playing kicker (table football) or table tennis.
We don't have a dress code.
The approach to building a career in the company is very flexible - an employee can grow within a function or completely change the field of activity.
CAREER IN THE OFFICE
The Moscow office of the company is located in the Alcon business center, a 2-minute walk from the Sokol metro station.
The scale and dynamics of the business make PepsiCo a unique place to build a career
- Functional expertise at the level of the latest trends and market trends.
- Open access to the best world practices in key business areas through the exchange of experience with an international team.
- High level freedom to make strategically important business decisions.
- Cross-functional approach to career building: the opportunity to gain experience in several business categories or change functional areas without changing the main place of work.
- Unique design departments and teams: commercialization of innovations, lean six sigma, contract manufacturing, supply chain network modeling.
- Particular attention to the development of the potential and leadership competencies of employees.
- We have a store where any employee can buy the company's products at a discount.
- The company has a program of internal tasters. This means that we are not only the first to try New Product, but also directly influence its creation.
We strive to create comfortable working conditions for each employee
The head office of the company is fully consistent with this aspiration 
CAREER ON
PRODUCTION
Production is the heart of PepsiCo, which beats in more than 20 Russian cities.
To date, the company includes 33 manufacturing enterprises in 22 regions of Russia and the CIS, and the company's trade branches are open in 26 largest cities in Russia and the CIS countries. The company employs more than 18 thousand people.
The separate structural subdivisions of Wimm-Bill-Dann will receive:
- territorially isolated subdivisions that do not have a settlement account;
- · representative offices acting on the basis of the Regulations on the representative office, approved by the decision of the Board of Directors of the organization;
- · branches operating on the basis of the Regulations on the branch, developed by the parent company and approved by the head of the organization.
Branches are allocated to a separate balance sheet, they have a settlement account, they keep their own accounts. The salary of employees of the enterprise is accrued in the parent enterprise.
The property of structural divisions consists of fixed assets and working capital, as well as other values assigned to them or transferred to them by the Company. Its value is reflected in the respective accounting registers and in the Company's balance sheet; it is the property of the society.
When carrying out on-farm settlements between the parent company and the branch, the primary document is used - Advice. But the form of this document is not approved, and the procedure for registration is not described. Source documents issued by branches are stored locally and provided to the main organization upon request.
Representative offices opened outside of Russia carry out activities in accordance with the Legislation of a foreign state, with the Regulations on the representative office, the constituent documents of the organization.
Distributors of the company work in more than 40 cities.
Wimm-Bill-Dann owns a diversified portfolio trademarks, covering more than 1100 types of dairy products and more than 150 types of juices, nectars and soft drinks. The company occupies a leading position in the Russian market of dairy products. In this segment, the company's share in 24 largest cities of Russia in 2008 was It was 34%, in 2010 38% according to AC Nielsen (world leader in market research research).
One of the main advantages of the company is that "Wimm-Bill-Dann" is not a regional or Moscow, but a nationwide Russian manufacturer. WBD's strategy is to produce dairy products in the region where they are consumed. The company's development program proposes an increase in the number of regional enterprises. IN Russian region WBD has a strong production base, especially after the completion of a comprehensive production modernization program.
By acquiring enterprises, Wimm-Bill-Dann invests in their modernization. With the installation and adjustment of new lines for the production of sterilized milk and juices, production volumes increase sharply at regional enterprises, and sterilized milk and juice of popular brands among consumers appear on the regional market.
"Wimm-Bill-Dann" owns the only domestic brand of cheese that successfully competes in the market with imported cheeses - "Lamber". The quality of "Lamber" and "Lamber creamy" is at the level of imported cheeses, and the price is competitive. Lamber is produced in the Altai Territory - at the Rubtsovsk Dairy Plant. This plant was purchased by Wimm-Bill-Dann in 2001. In 2003, a reconstruction was carried out, which cost the company $ 13 million: a workshop was built for the production of a new, own brand cheese. This workshop, which now processes 95% of all milk supplied to the plant, is fully automated, equipped with German and Polish equipment. There is no other such modern cheese production in all of Eastern Europe.
Wimm-Bill-Dann constantly invests in the education of its employees. Since 2005, the Corporate University has been operating within the company, which today provides training according to programs designed to develop the potential of each employee, regardless of the career ladder they occupy: from production personnel to top management.
This allows you to plan the succession of employees within the company, and the employees themselves clearly see their own opportunities for career growth. The Wimm-Bill-Dann Corporate University has unique and exclusive methodologies for training production personnel, which have been highly appreciated by experts in the field of training and development in Russia and the CIS. Wimm-Bill-Dann is happy to share its best practices with other companies interested in internal development and growth of their own management.
An assessment of the state of the livestock industry (dairy cattle breeding) allows us to conclude that in recent years the number of cows in Russia has been declining, and productivity is not growing fast enough to compensate for the reduction in livestock. Russian dairy companies are experiencing a shortage of raw milk, especially premium quality milk. We can assume that "WBD" has one of the best raw material bases among Russian milk processors, due to the fact that since 1999. Implements the program "Milk rivers of the Moscow region" (provides for investment in agricultural enterprises of the Moscow region over 20 million dollars). At the first stage, the company equipped 65 dairy farms near Moscow - its suppliers - with modern Swedish milking and cooling equipment for a total cost of about 7 million dollars. The equipment is leased: farms must repay its cost after 8 years. In the future, the geography of participating farms expanded, and for many farms WBD purchased forage harvesting equipment (harvesters were provided on a 3-year installment plan). In total, 69 and 150 farms-suppliers of companies participate in the Milk Rivers program.
Structure of the Company's management bodies
The management bodies of the Company are:
- 1. General meeting of shareholders of the Company;
- 2. CEO Society.
The chairman of the board of directors of the company is Sergey Plastinin.
Members of the Board of Directors: David Mikhailovich Yakobashvili, Gavril Abramovich Yushvaev, Mikhail Vladimirovich Dubinin, Alexander Sergeevich Orlov, Igor Vladimirovich Kostikov.
Independent members of the Board of Directors: Guy de Selliers, Michael A. O'Neill, Evgeny Grigoryevich Yasin, Marcus Rhodes.
Key managers:
Chairman of the Board - Tony Denis Mayer;
Chief financial director - Ivanov Dmitry Vladimirovich
Vice President, General Director of the Food Products Business Unit - Silviu Popovici;
Vice President, General Manager, Beverages Business Unit - Gary Sobel;
General Director of the business unit "Agro" - Kuzmin Oleg Yegorovich;
Director of the Information, Analysis and Control Department - Gennady Konstantinovich Krainov;
Director of the Department for External Relations - Kagan Marina Gennadievna;
Vice-President of the Business Division of International Business - Tarasov Timofey Vladimirovich;
Director of the Legal Department - Bolotovsky Roman Viktorovich.
As of December 31, 2011, the main owner of Wimm-Bill-Dann OJSC was Wimm-Bill-Dann Foods OJSC (98.41% stake in the charter capital). OJSC Wimm-Bill-Dann Foods is 100% owned by Pepsi-Cola (Bermuda) Limited (located in Bermuda).
In early November 2010, it became known that the American company PepsiCo agreed with the shareholders of Wimm-Bill-Dann to purchase the company. During the first stage of the transaction, which ended on February 3, 2011, PepsiCo received 66% of WBD for $3.8 billion (42.37% of the shares were purchased from the founders and management of the company, another 23.52% of the shares from its subsidiaries), in parallel PepsiCo bought another 11% of WBD shares on the market. The American company retained the right to fully buy out the company. It was assumed that, if completed, this transaction would become a record in terms of foreign investment in Russia's non-resource sector. As a result, as of February 3, 2011, PepsiCo owned 76.98% of WBD, and as of December 31, 2011 - 98.41%.
At present, the authorized capital of OAO WBD-Food Products consists of 44,000,000 ordinary shares. The par value of each share is 20 rubles. The company's shares are listed on Russian stock exchange RTS. Some of the shares are traded in the form of ADRs on the New York Stock Exchange. The management structure is formed linearly, so that at the head of each production and management unit is a leader, endowed with all the powers of direct influence on the management object. Its decisions, transmitted from top to bottom, are binding on all lower levels and are implemented through the leaders of these levels.
In general, accounting at the enterprise is carried out in accordance with the accounting policy, the workflow schedule is being followed. But the disadvantage is that the accounting policy does not say anything about the schedule of accounting work, which should contribute to the rational use of working time and increase the productivity of accounting work, create conditions for rhythmic work and increase the responsibility of each accounting employee for the quality and timing of certain work.
Lianozovsky dairy plant is the leader in milk processing and production in the region. Almost half of the dairy products sold in the Moscow region and in Moscow are products of the Lianozovsky Dairy Plant.
About company
The enterprise was founded in 1982 on the basis of the Plant for the production of children's dairy products. In the early years, the plant produced sterilized milk, sour cream, kefir and cottage cheese. There are about 40 products in total.
1997 marked important event in the life of the enterprise - the plant became part of the international company Wimm-Bill-Dann, and in 2001 - part of PepsiCo. This made it possible to modernize the production and technical equipment and significantly expand and improve the range of products.
Currently, the plant represents the largest enterprise in Europe for the production of dairy products. The production capacity makes it possible to process about 1500 tons of milk daily. The company employs 2000 qualified specialists. The availability of modern equipment for dairy production meets international standards. Competent management policy allows you to respond to changes and market requirements, expand the range of products.
Products
The recipe for dairy products is developed by the leading technologists of the plant with the participation of nutritionists, foreign experts and employees of the Institute of Nutrition of the Russian Academy of Medical Sciences. The plant has its own laboratory that controls the quality of the product at all stages of production from milk intake to the release of finished products. Deliveries of high-quality raw materials to the plant are carried out only by proven suppliers. Due to the high quality and safety of dairy products of the Lianozovo plant, the Institute of Nutrition of the Russian Academy of Medical Sciences recommends them for consumption by children from 8 months to three years.
The products manufactured by the plant are pasteurized milk, kefir, sour cream, yogurt, milk and fruit cocktails, cottage cheese and curd mass. Won special love among consumers:
- milk brands "House in the Village", "Merry Milkman", "Sweet Mila";
- kefir "Bio-Max";
- yoghurts, cocktails and curds "Miracle" and "Red AP";
- dairy products of Joy-Fit, Frulatte, NEO, Bio Vit, M, Doctor Vita, Imunele, LADA, Our Doctor Beefi brands.
Today the company produces more than 300 dairy products. The great demand for milk and dairy products of the Lianozovo Dairy Plant is ensured due to the ratio of high quality and affordable prices for the average consumer. This made it possible to locate a wide network of subsidiaries in regions rich in raw materials, which makes it possible to process raw milk on site and reduce its cost.
Official site
Lianozovsky Dairy Plant - official site wbd.ru.
Contacts
Wimm-Bill-Dann JSC:
- Address: Dmitrovskoe highway, 108, Lianozovsky dairy plant
- Phone hotline: 8-800-200-74-77 (calls within Russia are free on any day of the week) from 9.00 to 21.00 (Moscow time)
- Sales department: 8-800-700-94-56
